“For a re-design of the legacy hair brand Wella, Andy began with what was going to be a packaging re-vamp but which became a complete re-design of the product and its life cycle. The system solution addresses environmental, social and economic concerns and repositions the Wella brand as a leader in sustainability best practices.”

- Heidrun Mumper-Drumm, Director of Sustainability Initiatives, Denhart Sustainability Prize Awards 1st Prize, 2021

Wella’s new packaging solution provides opportunity for the brand to revive in the competitive hair product market and aims to reach for sustainability goal for the better future.

Every year, more than billion tons of plastic waste are being thrown away. Plastics are easy to manufacture at a low cost and have many advantages in our modern industry. At this rate, plastic production is expected to double by 2040 and increase by 2.5 times by 2050. However, they never decompose and extremely harmful for environment, causing countless problems that eventually come back to human. Unless we change how we make and manage plastics, the problem of plastic pollution will keep on growing.

We can start raising awareness around environmental impact from little things like hair dye packaging. I believe this is the planet that belongs to every living thing.